Reach
1.8M+
Views and impressions across our client launchesViews across our client launches
- Clients
- SixtyFour, VoiceOS and Ordo
Trusted by YC companies
Make your launch an internet event.
with cinematic production + launch leverage + distribution
1.5M+ impressions
3,500 new users
Sold out in 36 hrsYC companiesTrusted byYourRECOrdo
100K+ views01 / 04All-in-OneViewsClient launches1.8M+LaunchLaunchTeam.T–0Launch hour
Building your product and getting ready for the big reveal is stressful enough. So we handle the rest: scriptwriting, production and editing. Then, the moment you hit post, we push your launch as far as it can go.
Real launches. Real revenue.
Real numbers.
Revenue
$1.7M
ARR at SixtyFour, up from $65K, during the three months we ran its launch contentARR at SixtyFour in three months, up from $65K
- Client
- SixtyFour, YC
Pipeline
145
Demos booked in a single month, up from 40Demos booked in a month, up from 40
- Client
- SixtyFour
Conversion
1.2%
Of viewers became users across two consumer app launchesOf viewers became users
- Client
- VoiceOS
Clients
Figures are from work delivered inside client teams and as a studio. We were one part of the businesses that produced them, and we will always tell you which part.
Book a callOur work.
All case studies- Ordo — LaunchCase study100K+ viewsLifestyle cinematic launch
- SixtyFour — LaunchCase study
250K+ impressionsCinematic hero, launch weekBacked by - VoiceOS — Launch 1Case study
165.9K viewsCinematic launchBacked by - VoiceOS — Launch 2Case study
117.6K views“JARVIS for your computer”Backed by
Motion graphics
SixtyFour — Atlas catches fake resumesUI motion graphicWatch onClipAbit — Product filmUI motion graphicWatchVoiceOS — ConceptMotion graphic conceptWatchSixtyFour — Launch teaserTeaserWatch onSixtyFour — Product supercutUI motion graphicWatch onSixtyFour — Fake marketplace sellersUI motion graphic · 73.1K viewsWatch onSixtyFour — “You’ve been Sixtyfoured”UI motion graphic · 250K+ viewsWatch onSixtyFour — Atlas, the AI investigatorUI motion graphic · 34.2K viewsWatch onSixtyFour — The $187M deepfake scamUI motion graphicWatch on
Interviews & announcements
SixtyFour — Founders journeyFounder story · 49.7K viewsWatch onSixtyFour — Launch week, Day 4WorkflowsWatch onCasco — Founder interviewCustomer interview for SixtyFourWatchSixtyFour — Launch week, Day 3Company IntelligenceWatch onSixtyFour — Roham walkthroughCase walkthroughWatch onSixtyFour — Launch week, Day 2People Intelligence API · 4.7K viewsWatch on
Ready to launch?Twenty minutes. Bring the product, the date, and what you want people to be saying about it.Book a callStraight from the founders.
01“Super high agency and cool people, highly recommend them.”Ishika Mittal,Co-founder at Ordo · May 27 on X02“Ethan is insanely talented. Took it from script to production in a week.”Kai Brokering,Co-founder at VoiceOS · Apr 3 on X03“Power of single launch post on twitter: sold out Batch 1 in 36 hours, 100K views on launch, featured in major publications (T3, inkl, Digital Trends, Trend Hunter), 90+ email signups, 35+ customers booked founder calls.”Ishika Mittal,Co-founder at Ordo · May 20 on X04“Cracked team from Toronto created this launch video. Huge shoutout to @imethanchoi for pulling this off in literally a week.”VoiceOS,@VoiceOSApp on X
02“Ethan is insanely talented. Took it from script to production in a week.”Kai Brokering,Co-founder at VoiceOS · Apr 3 on X03“Power of single launch post on twitter: sold out Batch 1 in 36 hours, 100K views on launch, featured in major publications (T3, inkl, Digital Trends, Trend Hunter), 90+ email signups, 35+ customers booked founder calls.”Ishika Mittal,Co-founder at Ordo · May 20 on X04“Cracked team from Toronto created this launch video. Huge shoutout to @imethanchoi for pulling this off in literally a week.”VoiceOS,@VoiceOSApp on X
We handle the production and the launch distribution to reach millions.
Learn how we do itProduction
Intake
Everything we need, gathered up front in one document. Answered once.
Script
The hook, the story and the launch strategy, written before a camera rolls.
Shoot
Crewed production on location. Cast, permits and a real camera.
Edit
Cut, colour grade, sound design, and vertical cutdowns for every platform.
Distribution
Launch hour
A launch has about an hour to become the thing people talk about. We run it to a playbook.
Creator clips
The film cut into native clips, posted by creators.
Repost waves
Curator and operator accounts carrying it across timelines, disclosed.
Creators on the ground
Voices your buyers already follow.
Everyone’s timeline
Your launch, in front of the right people in the first hour.
Three ways to take a viral launch.
Founder’s Announcement Video
Fixed price
$9K
Available now
Add a launch boost for +$2.5K: launch strategy, disclosed paid creator posts and VC reposts.
- Timeline
- 14 days or less
Includes
- Consult, script and logistics
- Founder film shot in your office
- Edit, titles and product callouts
- Vertical cutdowns for every platform
- Unlimited revisions
Cinematic Launch Video
+ 150K Reach
Starting at
$21K
Flagship1 spot remaining
- Timeline
- About 8 weeks
- Reach
- Est. 150K views*
Includes
- Consult, script and logistics
- Crewed production, location and permits
- Professional lead actor, hair and makeup
- Edit, VFX and motion design
- Colour grade and sound design
- Behind-the-scenes video
- Unlimited revisions
*Estimate of 150,000 total views across the launch post and cutdowns within 30 days, based on past launches. Reach depends on your product and the market, so this is an estimate, not a guarantee.
OrderLaunch Campaign
+ 10M Reach
Recommended budget
$50K+
Recommended1 spot remaining
- Timeline
- About 8 weeks
- Reach
- 200K targeted + 10M clipping*
Includes
- Founder’s Announcement with motion graphics
- Cinematic Launch Video with a professional lead actor
- Post-production for both: VFX and motion design
- Full-week launch strategy
- 10M+ views via creator clipping and UGC
- Timed X repost waves
- Unlimited revisions
*Target of 200,000 views across the launch post, reposts and cutdowns within 30 days, plus 10M+ views through creator clipping (clipping never counts toward the 200,000). Based on past launches. Reach depends on your product and the market, so these are targets, not guarantees.
OrderMost launches are announcements. Announcements get scrolled past.
Every week, a hundred startups post a launch video into the same feed. Most of them look fine. Almost none of them travel.
The film isn’t the problem. Distribution is. A launch has about an hour to become the thing people are talking about, and most teams spend it refreshing their notifications.
Vermillion exists to close that gap. We shoot the film at a level that earns attention, then we run the launch: the hook, the timing, the creators and the accounts that carry it across timelines. You get one team that owns the outcome end to end, and you get your week back.
If you’re building something worth pointing a real camera at, I’d like to hear about it.
Ethan Choi
Book a callThe things people ask first.
AI startups with something worth putting on a real camera: robotics, hardware, wearables, consumer AI devices. If a product only exists as a screen recording, we are the wrong studio.
Fourteen days or less for a Founder’s Announcement Video, about eight weeks for a Cinematic Launch Video or a full Launch Campaign. Need it sooner? Ask about the rush add-on.
We don’t post and pray. Disclosed creator partners, creator clipping and a launch-hour playbook put the film in front of the right people in the first hour. No bought engagement, ever. See how it works.
You do. Every asset we shoot is yours to keep and reuse, permanently.
One intake document answered once, and a single decision-maker. After that we take it off your desk.
Book a call. Twenty minutes. Bring the product, the date, and what you want people to be saying about it.
T–minus 20:00
Ready to launch?
Twenty minutes. Bring the product, the date, and what you want people to be saying about it.
Book a call