Get Across Everyone’s Timeline.

with creator distribution and a first-hour launch playbook for X

A film is the start of a launch, not the end of one.

  1. Narrative
  2. Seed
  3. Launch window
  4. Repost waves
  5. Always-on

01

Distribution

A vetted creator network that puts your launch in front of the founders, operators and buyers that ads can’t reach.

  • Creator network. Vetted creators and operators across X, LinkedIn, TikTok and Instagram, matched to your ICP rather than to follower count.
  • Narrative angles, not copy-paste. Every creator gets a brief with their own angle (the investor’s take, the builder’s take, the first user’s take) and writes it in their own voice.
  • Clipping at scale. Creator and clipper lists cut the film into native edits for every feed at a low CPM. One film becomes hundreds of posts, and a launch reaches millions instead of one timeline.
  • Disclosed, every time. Every paid post carries X’s Paid Partnership label, and you approve every post before it goes out.

02

Launch strategy

Reach is decided in the launch window. We sequence it minute by minute for engagement velocity.

  • Creator seeding. Briefed creators and your own network are lined up before you post, so the launch opens with engagement instead of silence. Creators write their own takes, and every paid post carries X’s Paid Partnership label.
  • Quote reposts and repost waves. News, curator and operator accounts in your niche carry the post in waves through the first hours, so it reaches the people who didn’t follow you that morning.
  • The launch-hour playbook. Five levers, below, run in order. Replies, bookmarks and quote posts count for far more than likes, so that’s what the creative is built to earn.

Win the first hour. Own the week.

The first 30 to 60 minutes decide how far a launch travels on X. Every creator and UGC partner gets the exact launch time, so their disclosed posts land in the same window and the launch sends the early signal the algorithm rewards. Your investors and founder friends post in the same window with their own hot takes and quote reposts, and that first hour carries the launch through the rest of the week.

Independent voices, no identical talking points. Every creator gets an angle tailored to them, and a VC explains why it reshapes the industry.

  1. Minute 0
  2. Creators and UGC
  3. VC and founder takes
  4. Carries all week

Lead to launch.

One discovery call closes the deal. Once the deposit is in, three tracks run side by side: the film, the creative and logistics that feed it, and the distribution that carries it. The film goes live on launch day, distribution branches into creator seeding, repost waves and hundreds of clips, and after 30 days of amplification the metrics meeting sets up the next launch.

01 / 05

The discovery call

Done whenThe deposit is in and the strategy call is on the calendar.

  1. Intro

    Who we are, who they are, and why this launch matters now.

  2. Present

    Show the work and what it did for past launches.

  3. Deposit

    The deposit is secured. Creative work starts only after this point.

02 / 05

Three tracks at once

Done whenFinal V2 is delivered and every launch post is finalized.

  1. Creative + logisticsFeeds the strategy call

    Script, storyboard, launch idea

    The creative concept for the film and the idea behind the launch.

  2. Creative + logisticsFeeds the launch shoot

    Logistics

    Crew, location, talent, gear and schedule, all locked before the shoot.

  3. FilmYou

    Strategy call

    Present the script, storyboard and launch idea, then agree the message and the goals for the launch.

  4. FilmYou

    Final approval

    The client signs off on the creative before the shoot is locked.

  5. Film

    Launch shoot

    Production day, run on the plan from logistics.

  6. Film

    V1 rough cut

    The first assembly, checked against the storyboard.

  7. Film

    V2 cut

    The refined edit, built from the V1 notes.

  8. Film

    Final V1

    The first finished version, with grade, sound and graphics in place.

  9. Film

    Final V2

    The last revision round. This is the master that ships.

  10. DistributionYou

    Onboard

    Access, brand assets, contacts and key dates, collected once.

  11. Distribution

    Creator list

    Vetted creators matched to your ICP, booked for launch day and the 30 days after.

  12. DistributionYou

    Client connections

    Your investors, founders and team, slotted into the launch window to share and quote the post.

  13. Distribution

    Creator brief

    Each creator’s angle, talking points and posting slot in the launch window.

  14. Distribution

    Creator assets

    Clips, stills and draft copy for each creator. You approve every post.

  15. Distribution

    Pre-launch seeding

    Teasers and replies that warm up the feed before the launch post goes live.

  16. Distribution

    Post finalize

    Final posts, captions and schedule, locked.

03 / 05

Launch day

Done whenThe film is live and the first wave of clips is out.

  1. You

    Launch strategy call

    Walk the client through launch day: when the film posts, which creators, quote reposts and clips follow, and when.

    • Final V2 and the finalized posts are both ready
    • Every creator and connection knows their timing
    • The client team gets a Vermillion piece to wear on camera

  2. You

    Launch day

    The client presses post. The film goes live on every channel at once.

04 / 05

30 days of amplification

Done whenDay 30, with results reviewed against the view target.

  1. Branches off distribution

    Clip + creator network

    Hundreds of clips cut from the film, posted by creators and clippers across TikTok, Reels, Shorts and X.

  2. Repost waves

    Quote reposts from curator and news accounts, your network sharing through the day, and recap accounts picking it up. Clips keep going out from day 1 to day 30.

  3. Tracking

    Views, impressions, engagement velocity and sign-ups tracked daily against the view target and the goals set on the strategy call.

05 / 05

The metrics meeting

Done whenThe next launch is on the table.

  1. You

    Results

    30 days of views, engagement and sign-ups, measured against the goals set on the strategy call.

Five levers we pull on every launch.

  1. 01

    Creative qualityThe floor

    The founder writes the hook, and it names the buyer’s exact pain in the first line. Our test: read it aloud and ask a teammate to state the value. If they can’t, it doesn’t ship. Nearly every hook that travels is one of four shapes: the pain-point dunk, the bragworthy stat, the counter-narrative, or the behind-the-curtain reveal.

  2. 02

    Wave-ridingThe multiplier

    Ship into attention that already exists: a competitor launch, a model drop, a debate everyone is having that day. The algorithm is already primed for the topic, so the launch starts with momentum instead of from zero.

  3. 03

    Debate taggingThe ceiling

    Bring in large accounts that are already publicly disagreeing about your space that week, and position the launch as the answer. Highest upside, highest risk, so we only run it when the fit is clean.

  4. 04

    Creator seedingThe velocity floor

    Brief 18–30 mid-sized creators and operators minutes before you post. Most should be second- or third-degree connections, not your friends. Tight friend clusters read as low signal to the algorithm, and the post stalls in the first hour.

  5. 05

    Recap-baitThe duration extender

    Write the post so newsletters and aggregators can quote it without context: self-contained, with one number in it. We warm up recap accounts for two weeks before launch with real replies, so the launch keeps getting picked up for days, not hours.

See the packagesSee the results

T–minus 20:00

Ready to launch?

Twenty minutes. Bring the product, the date, and what you want people to be saying about it.

Book a call