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All case studies
SixtyFour
Cinematic launch + three-month campaign
See the original post on X- Client
- Saarth Shah, co-founder
- Stage
- Seed, YC
- Type
- Cinematic launch + 3-month campaign
- Year
- 2026
Performance
1.5M+
Impressions across the three-month campaign
3.6x
Monthly demos booked, from 40 to 145
250K+
Impressions on the May launch-week film
Act 01
Before
The founder, the product, the starting line
“AI Agents for people intelligence.”
The product
SixtyFour finds out who someone really is. Point it at a seller, an applicant or a lead and it comes back with the record: other accounts, bans, complaints, what the internet already knows.
Company-stage context
SixtyFour is a funded seed startup ($6mm+ raised, $2mm+ revenue milestone)
Act 02
The stakes
Why this launch had to work
The goal
SixtyFour was already selling. Launch week had to turn attention into demos, and demos into revenue.
The obstacle
The product is invisible. The work happens in a database, so the film had to put a face on the result: a man at a car boot, and the record SixtyFour pulls on him.
Act 03
The idea
The creative direction
Put a face on the record.
The idea
Every frame pairs a real person with what SixtyFour pulls on them: the accounts, the bans, the complaints, laid over the shot as the agent finds them.
Act 04
The making
Production and behind the scenes
Act 05
The launch
Distribution, hour by hour
The plan
The hero film went out from Saarth’s account on May 26. From June 20 the cadence changed: a new film most weeks through the summer, every one posted by a founder.
T–0May 26 · 11:59 AM ET
Cinematic Hero - Launch Week
- 250K+ impressions
02Jun 24
Fake Marketplace Sellers
UI Motion Graphic / Super cut
- 73.1K views
03Jun 25
“You’ve been Sixtyfoured”
UI Motion Graphic / Super cut
- 250K+ Views | 223 Comments | 2.2k Likes
- 10+ Demos Booked within the first couple hours
- Displayed on ‘Whats trending’ Column on Twitter
04Jun 29
Teaser
Watch on X05Jun 30
Product supercut
UI Motion Graphic / Super cut
Watch on X06Jul 1
Roham Walk Through
Watch on X07Jul 15
Founders Journey
Watch on X08Jul 23
Cinematic Short Advertisement
Watch on X09Aug 7
Atlas Launch: UI Motion Graphic
Watch on X
Act 06
The ripple
Results and what they led to
SixtyFour’s ARR grew $65K → $1.7M over our launch and three-month takeover, in participation across their go-to-market
The three-month takeover, June 20th – September 20th
- Monthly demos booked grew from 40 to 145, a 3.6x increase
- 1.5M+ impressions across the three months, organic, founder-account distribution
- 73.1K views on the marketplace fraud launch post
- SixtyFour's largest revenue month on record across a 16-month tracking window
- $250K+ collected in July alone, tracking to $300K+ by EOM (per founders)
Who did what
We made the films. SixtyFour’s founders posted every one from their own accounts, and their team turned the demos into revenue.
Act 07
Why it worked
The lesson founders can steal
A launch is a week. A campaign is a quarter.
The decision
Volume over one big moment. One film starts a conversation; a new one most weeks kept SixtyFour in it all summer.
T–minus 20:00
Ready to launch?
Twenty minutes. Bring the product, the date, and what you want people to be saying about it.
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