We made JARVIS for your computer. An operating system you control with your voice. The mouse and keyboard had a good run.
All case studies
VoiceOS Launch 2
Launch film: “JARVIS for your computer”
See the original post on X- Client
- Kai Brokering & Jonah Daian
- Stage
- Pre-seed
- Type
- Launch film: “JARVIS for your computer”
- Year
- 2026
Performance
117.6K
Views at time of capture
110K+
Impressions in the first 24 hours
1,500+
New users in the launch-day window
1,454
Engagements
Act 01
Before
The founder, the product, the starting line
“We made JARVIS for your computer. An operating system you control with your voice. The mouse and keyboard had a good run.”
The starting line
The second launch. VoiceOS had already shipped one cinematic launch with us, in April.
Act 02
The stakes
Why this launch had to work
The goal
Turn attention into users on day one.
The obstacle
A second launch has a higher bar. The audience has already seen the first film, so this one had to promise something bigger in fewer words.
Act 03
The idea
The creative direction
“JARVIS for your computer”
The idea
One person, one night, one computer that finally listens. The camera stays on the face and lets the voice do the work.
Act 04
The making
Production and behind the scenes
Behind the camera
Shot at night, lit by the screen and a single practical lamp, so the computer reads as the one thing awake in the room.
Act 05
The launch
Distribution, hour by hour
The launch
Posted from Kai’s own account at 7:47 PM ET on June 17.
T–0Jun 17 · 7:47 PM ET
@kai_brokering
Launch film: “JARVIS for your computer”
Watch on X0224 hrs
110K+ impressions in the first 24 hours
- 1,500+ new users signed up in launch-day window
- Amplified across the founders’ accounts
Act 06
The ripple
Results and what they led to
Who did what
We made the film. The VoiceOS founders posted it and carried it across their own accounts.
Beyond the numbers
- Cited publicly by the VoiceOS team as their strongest-performing post
Act 07
Why it worked
The lesson founders can steal
Say the promise in four words. Spend the minute making people feel it.
The decision
Leading with a promise everyone already understands. “JARVIS for your computer” needs no explanation, so the film could spend its time on the feeling.
T–minus 20:00
Ready to launch?
Twenty minutes. Bring the product, the date, and what you want people to be saying about it.
Book a call